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The Wine Industry in the Digital Age: How AI is Transforming Wineries
The wine industry is rapidly evolving in the digital era. Artificial Intelligence (AI) is not just another tool—it’s a paradigm shift in how wineries connect with their customers, optimize operations, and create memorable...
5 Digital Marketing Trends for Wineries in 2025 You Can’t Ignore
Stay Ahead: How Wineries Can Leverage AI, Automation, and Personalization for Growth The wine industry is evolving, and digital marketing trends for wineries in 2025 will be essential for staying competitive. Wineries that embrace artificial intelligence,...
The New Age of Measurement and Attribution: Building a Strategic Framework for Marketing Effectiveness
In the dynamic world of marketing, measurement and attribution strategies are crucial. It is what allows to understand the efficiency of your media investments and to drive growth and achieve business objectives. As digital landscapes evolve, so does the complexity of...
Navigating Alcohol Advertising Regulations: A Guide for Wine Businesses
The digital landscape offers incredible opportunities for wineries to reach a global audience, but it also comes with stringent regulations, especially when it comes to advertising alcoholic beverages. Platforms like Meta (Facebook and Instagram), Google Ads, and...
Google Delays Cookie Deprecation Again: What It Means for Advertisers
Google once again delayed third-party cookie deprecation in its Chrome browser, pushing the timeline to 2025. Initially planned for 2022 and subsequently postponed to 2023 and then 2024, the latest delay reflects ongoing challenges and concerns from various...
Digitalization: A Crucial Challenge for Modern Vineyards
The wine industry, one of the most traditional and iconic, faces a crucial challenge today: digitalization. Several studies and sources like Bio Web of Conference or International Organisation of Vine and Wine recognize how digital can be applied from production to...