Noticias
Conoce las últimas tendencias y perspectivas del sector
The Wine Industry in the Digital Age: How AI is Transforming Wineries
The wine industry is rapidly evolving in the digital era. Artificial Intelligence (AI) is not just another tool—it’s a paradigm shift in how wineries connect with their customers, optimize operations, and create memorable...
5 Tendencias de Marketing Digital que las Bodegas no Pueden Ignorar
Stay Ahead: How Wineries Can Leverage AI, Automation, and Personalization for Growth The wine industry is evolving, and digital marketing trends for wineries in 2025 will be essential for staying competitive. Wineries that embrace artificial intelligence,...
Revoluciona tu Medición de Marketing: Estrategias Clave para Optimizar tus Inversiones
In the dynamic world of marketing, measurement and attribution strategies are crucial. It is what allows to understand the efficiency of your media investments and to drive growth and achieve business objectives. As digital landscapes evolve, so does the complexity of...
Navegando las Regulaciones de Publicidad de Alcohol: Una Guía para Empresas Vinícolas
The digital landscape offers incredible opportunities for wineries to reach a global audience, but it also comes with stringent regulations, especially when it comes to advertising alcoholic beverages. Platforms like Meta (Facebook and Instagram), Google Ads, and...
Google retrasa nuevamente la eliminación de las cookies: ¿Qué significa para los anunciantes?
Google once again delayed third-party cookie deprecation in its Chrome browser, pushing the timeline to 2025. Initially planned for 2022 and subsequently postponed to 2023 and then 2024, the latest delay reflects ongoing challenges and concerns from various...
La Digitalización: Un Desafío Crucial para los Viñedos Modernos
The wine industry, one of the most traditional and iconic, faces a crucial challenge today: digitalization. Several studies and sources like Bio Web of Conference or International Organisation of Vine and Wine recognize how digital can be applied from production to...